Times from his home in Hong Kong, perhaps forgetting that the Miami Heat already has a stadium named after a cryptocurrency exchange. “In the next few years, people will look back at this moment as the moment when crypto crossed the chasm into the mainstream,” Marszalek told the L.A. The $700 million naming-rights deal appears to be the largest of its kind to ever take place in the United States the signage will begin switching over on Christmas, for the Lakers game with the Brooklyn Nets. Hello, Arena.Īccording to the Los Angeles Times, AEG sold the name to the downtown venue for the next 20 years to the cryptocurrency exchange based out of Singapore that recently expanded its American advertising budget. On Tuesday night, the live-events company Anschutz Entertainment Group announced the new name for its stadium, which hosts the Los Angeles Lakers, Clippers, Kings, and Sparks.
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